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Millennials are a growing generation, with growing

families and growing influence, who will make beef-

buying decisions for the next 40-plus years. They look

online and to social media for quick and convenient

recipe ideas to feed their families and help them thrive.

• Where are all the people?

The Oklahoma Beef

Council sponsored the Top 5 States beef Media

Campaign targeting Millennial consumers in

California, Illinois, Pennsylvania, Florida and

New York. The campaign utilized internet search

advertising on Google to drive consumers to

BeefItsWhatsForDinner.com

and advertised

on the popular YouTube video site to promote

checkoff-funded beef videos, including six “no

recipe recipe” videos that deliver beef preparation

ideas and cooking tips. The campaign delivered

over 3.2 million positive impressions for beef and

drove 100,000+

consumers to the

“Beef. It’s What’s for

Dinner” website. In

total, the YouTube

Video campaign

delivered 1,489,843

Impressions for

beef and generated

312,408 Video

Views of the various

“Beef. It’s What’s

For Dinner” online

videos

promotions-digital

marketing

Why you

should

care

THERE ARE

5.5 MILLION

DAILY FOOD-

RELATED

ONLINE

SEARCHES BY

MILLENNIALS.