• The export market adds $250-$275/head of added value to fed cattle.
• By exporting U.S. beef the value of the carcass is maximized through the
differences in consumer tastes and preferences around the world.
• By investing in the international programs through US Meat Export
Federation, Oklahoma and national beef checkoff dollars are matched up
to three and four times through US government and industry resources.
Below are examples of projects funded by the Oklahoma Beef Council.
Count ‘em, 1500 outlets Japan’s leading supermarket chain, AEON
Group and its member retailers conducted an “American Fair” at their
1,500 outlets across the country funded in part by Oklahoma beef
checkoff dollars. The event featured U.S. chuck eye roll and chuck flap
tail steak, along with the launch of new ready-to-eat roast beef using
U.S. chuck eye log driving approximately $900,000 in additional US
Selling Chuck Eye Rolls, Short Plate and Beef Tongue, York Mart, a
leading regional supermarket in the north Kanto region, conducted a
U.S. beef promotion funded in part by the Oklahoma Beef Council at its
78 outlets. USMEF supported the sales event with newspaper inserts/
flyers and in-store tasting demonstrations. During the period, York Mart
highlighted U.S. beef chuck eye
roll steaks, along with short
plate and tongue for yakiniku,
and a U.S. roast beef item.
York’s U.S. beef sales jumped
18 percent because of these
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