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55,000 KIDS

In the classroom, the Oklahoma Beef

Council has funded a small project

that looms large when you consider

the numbers. Our Beef for the

Classroom program, since 2006, has

ensured more than 55,000 kids who

wouldn’t have received hands-on

beef education in the classroom did.

ONE SAMPLE AT A TIME

The Oklahoma Beef Council

participated in eight different

consumer events providing beef

recipes, information and sampling to

Oklahoma consumers including the

Oklahoma City Home and Garden

Show, the Oklahoma Memorial

Marathon Expo and the Oklahoma

City State Fair.

consumer

outreach

IT’S OUR

MOST DIRECT

TOUCHPOINT

WITH

OKLAHOMA

CONSUMERS.

Why you

should

care

Federation

of State Beef

Councils

As a state with more cattle than people,

we seek to drive beef checkoff efforts

to those areas that have limited funds

relative to their population centers such

as New York, California and Florida.

Through investing in the Federation of

State Beef Councils, Oklahoma Beef

Council checkoff dollars help amplify

marketing and education efforts in the

key population areas of the East and

West Coasts and internationally through

the US Meat Export Federation.

DOYOUHAVE ACOUPON FOR THAT?

Nationwide sales of fresh beef at retail

got a boost as a result of a Federation

partnership with the mobile rebates

app Ibotta to help move beef through

the domestic system due to large

beef supplies in the US market. There

were about 1.45 million consumer

engagements, with beef rebates

unlocked after consumers got the videos,

recipes and messages. Of those, more

than 576,000 consumers redeemed

the rebates. The four-week campaign

resulted in more than 631,000 lb. of

ground beef sold.

FEDERATION

OF STATE BEEF COUNCILS

FEDERATION

OF STATE BEEF COUNCILS

EST. 1963

EST. 1963

NE

WE HAVEMORE CATTLE THAN

PEOPLE INOKLAHOMA.

Why you

should care