OKLAHOMA BEEF COUNCIL

The Oklahoma Beef Council (OBC) is a non-profit 501(c)(5) organization working for the farming and ranching families of Oklahoma.  It was created in 1975 by representatives of the beef industry in Oklahoma.

MISSION: ENHANCE BEEF DEMAND BY STRENGTHENING CONSUMER TRUST AND EXCEEDING CONSUMER EXPECTATIONS. 

VISION: Be a positive difference for Oklahoma’s farming and ranching families and the greater beef community.

Core Strategic Priorities:

Grow consumer trust in beef and beef production

Promote and Strengthen Beef’s Value Proposition

Drive growth in beef exports

We seek to accomplish this mission through a variety of programs funded by the Beef Checkoff in the areas of promotion, consumer information, research and education. In addition, the OBC strongly invests in national and international programs focused on driving beef demand in the US and around the world.  

As a Qualified State Beef Council under the Beef Promotion and Research Order (7CFR,Part 1260), the OBC is responsible for collecting the nationally legislated $1 per head checkoff on all cattle, regardless of age or size, marketed in Oklahoma and for distributing those funds in accordance with provisions of the Order.  Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill. The Beef Checkoff Program is overseen by the Cattlemen’s Beef Board.

Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining money is allocated for state beef promotion efforts by the OBC Board of Directors. The Board is comprised of representatives who are appointed by agricultural organizations within the state or by the Chairman of the Oklahoma House and Senate Agriculture Committees. 

 

Board of Directors

ANGIE MEYER, CHAIRMAN
M6 Dairy Farm, LLC, Okarche

Angie and her husband, Tom, milk 180-head of registered Holsteins near Okarche in the same barn Tom’s grandfather built. 

Once a city girl who married a third-generation dairy farmer, Angie is actively involved in running the family dairy. She and her husband Tom have four children and three grandchildren.

In addition to serving as chairman of the Oklahoma Beef Council, Angie also serves as a national director representing Oklahoma on the Federation of State Beef Councils. She is currently a member of the joint nutrition and health committee. She actively advocates for both the beef and dairy industries, telling her story to consumers, dietitians and health professionals.

Angie also serves as a voting delegate for Dairy Farmers of America and a board member for Oklahoma Dairy Producers Association. She is a member of the Oklahoma Cattlemen’s Association, Oklahoma Holstein Association, Holstein USA and a member of St. John’s Lutheran Church in Okarche, OK. In 2018, Angie and her husband Tom were given the John Cooper Award for their selfless dedication to the Southern National Holstein Show and continuous promotion of the Oklahoma dairy industry.

According to Angie, “Raising four children of the Millennial generation has taught me the value of the Beef Checkoff and its outreach to this critical demographic, our largest consumer base over the next forty years.”


Becca McMillan, Vice-Chairman
Mannsville

Becca McMillan is a graduate of Angelo State University, where she obtained a degree in animal science and a minor finance and marketing. She grew up in Georgetown, Texas, before heading off to Angelo State University, where she met her husband, Zeno McMillan. The couple has established roots in Mannsville, Oklahoma, where they run cattle and raise their 8-year-old daughter, Rory.

Becca and Zeno own and operate a cow/calf operation of approximately 250-head of cows on native grassland and are slowly transitioning from Brangus and Angus cattle to a Red Angus operation. When not helping at the ranch, Becca is currently in her 12th year of working full-time for the Noble Research Institute as an executive assistant to the director of ag systems research and technology. Becca loves spending time with Zeno and Rory. Her favorite pastime is teaching Rory and watching her learn the ropes of ranching. She also enjoys the occasional chance to catch a big bass at the ranch.

Becca is currently serving her second term as a board member of the United Way of South Central Oklahoma. She also represents the Oklahoma CattleWomen on the Oklahoma Beef Council Board of Directors and currently holds the title as vice chair.

Becca’s favorite part of ranching is being able to do what she loves to do with her family. She knows it’s rare to have a job that doesn’t seem like a job, and she feels satisfaction in knowing that she and other ranchers are producing food for thousands of people. They are helping other families just like theirs sit down and have a mealtime together. Her philosophy is that the land is not ours but on lend to us from God and that we must strive to leave the land better than how we found it for generations to come.

Monte Tucker, secretary-treasurer
Sweetwater

Monte is a fourth-generation farmer and rancher from Sweetwater. He ranches full-time with his wife, Danielle; their two sons Mason and Reed; his parents and 93-year-old grandmother. The family operation consists of wheat, native and improved grasses, stocker cattle, replacement females, a commercial cow-calf operation with ownership from birth to rail, and a small custom feeding operation where he sells beef direct to customers. He is a graduate of Oklahoma State University with a degree in animal science.

Monte represents Oklahoma Farm Bureau on the OBC board of directors. He is active in his community, and serves as president of the Roger Mills County Farm Bureau. He is currently serving his second term as a director of the Oklahoma Farm Bureau. He and his family are members of the Sayre First Baptist Church.

“It’s an honor to represent beef producers, and I take seriously the responsibility to invest Oklahoma beef checkoff dollars in an effective and judicious manner,” Monte said.

His overall philosophy acknowledges the importance of agriculture in society. “As a rancher, I simply create a living for my family and a benefit to my community by converting God-given renewable natural resources into consumable products,” he said. “In cowboy words, I turn sunshine, sandburs and scenery into ribeye steaks!" 


Glenn Payne
Mustang

Glenn is proud to continue the tradition of farming that his ancestors started in Oklahoma by settling near Mustang in the Land Run. A cow-calf producer, Glenn also owns Central-Halliburton Commission Company at the Oklahoma National Stockyards, where he serves as exchange president.

He has served multiple terms on the Oklahoma Beef Council, is a past president of the Oklahoma Livestock Marketing Association and currently serves on the government and industry affairs committee for LMA. He represents OLMA on the OBC board of directors. Glenn believes in the importance of marketing our products internationally to increase the demand for beef.

Glenn and his wife, Karen, live on the family farm south of Mustang, where his two daughters, Kelli and Rita, are also carrying on the family tradition.  A bone-in ribeye will put a smile on his face any day!


RON REED
PAWHUSKA

Ron and his wife, Debbie, have been married for 42 years. They have three married children and several grandchildren who will be the fifth generation on the farm. Reed has a ranching operation in Osage County that started several generations ago in 1901, and he still continues with a cow-calf and yearling operation on the wide-open pastures of Bluestem grass. He buys and sells cattle in many states and has designed a cattle computer hedging program.He attended Pawhuska Schools and Oklahoma State University where he graduated with a business degree. He is involved in several national, state and community organizations. He is a licensed real estate broker and certified rural real estate appraisal. He is a licensed colonel, specializing in real estate auctions. Ron represents the Senate Agriculture committee on the OBC board.Ron values the educational programs that the checkoff provides to professional groups such as doctors and veterinarians. He said it’s important to have relationships with doctors because people consult them for health issues, and ultimately, they tell end consumers what to eat and what not to eat. Ron’s favorite steak is a ribeye steak.


Byron Yeoman
DOVER

Byron is a third-generation farmer and rancher near Dover. He and his wife, Carolyn, run a cow-calf and stocker operation along with raising rye, corn and soybeans. He graduated from Dover High School and attended Oklahoma State University, before returning home to farm and ranch full time.

He graduated from the Oklahoma Ag Leadership Program in Class VI. He is a member of the Kingfisher County Cattlemen’s Association and the National Cattlemen’s Beef Association. Byron is a lifetime member of the Oklahoma Cattlemen’s Association, and has served as a vice president of the north central district.

He has represented OCA on the Oklahoma Beef Council board of directors for the past three years. Byron serves on the Export Growth committee representing Oklahoma as a Federation of State Beef Council Director.  Byron is active in his community, serving his volunteer fire department as a first responder and treasurer. He has served as a director of the Kingfisher County FSA. He is a member of Dover Christian Church.He ranks the Ag in the Classroom efforts as one of the most important checkoff programs.

“It’s important that we educate teachers so they can relate information to their students because most people are so far removed from farming now. They don’t know where food comes from or how it was raised,” he said.

Byron’s favorite cut of beef is a bone-in ribeye.


TOM FANNING
MAY

Tom and his family own and operate a cow-calf herd and a stocker cattle operation at May. Tom also manages Buffalo Feeders, a 30,000-head custom cattle feeding operation.

Tom graduated from Oklahoma State University with an agricultural economics degree, and received his M.B.A. from Troy University. After serving as a U.S. Army infantry captain and Army Ranger and working for Cargill in the Texas Panhandle, Tom and his wife, Michele, moved home to raise their family where they both grew up. Their children, Emily, Jake and Lane, will be the fourth generation running cattle in Harper County, where Tom’s grandparents settled in the early 1920s. He has served as chairman of the Oklahoma Beef Council as well as northwest district vice president of the Oklahoma Cattlemen’s Association.

He helped coordinate the 2017 wildfire relief that flowed into northwest Oklahoma after hundreds of thousands of acres were burned. Recognizing his dedication to cattlemen and the beef industry, the OCA named him 2017 Oklahoma Cattleman of the Year. Tom represents the House Agriculture committee on the OBC board.

Tom loves his rib eye cap steak grilled to medium doneness. “That strip of meat on the top side just melts in your mouth,” he said.


BRETT MORRIS
Ninnekah

Brett is a third-generation dairy farmer and runs a dairy, cow-calf and stocker operation, as well as operates the Washita Fertilizer Company in partnership with his father. Theirs is a diversified farming operation, including about 1,000 acres of alfalfa, wheat and grassland, 100 to 125 beef cows and 200 stocker calves.

Brett represents American Farmers and Ranchers on the OBC board and is the former Chairman of the Cattlemen’s Beef Board. He has served as chairman of the Oklahoma Dairy Commission, vice chairman of the Oklahoma Johne's Advisory Committee and as a district voting delegate to Dairy Farmers of America.

He previously served on the checkoff's joint retail committee as a representative for the Federation of State Beef Councils, was president of the Oklahoma Holstein Association, and was active in the National Council of Farmer Cooperatives. In addition to DFA, he is a member of the American Farmers and Ranchers Mutual Insurance Company, the Oklahoma Cattlemen’s Association, Holstein Association of America and Oklahoma Holstein Association.

In his community, Brett is a member of the Woodland Hills Baptist Church and has served as a judge for the Arizona State Fair, the Sooner State Dairy Show and for FFA events.


JESS KANE 

Jess Kane is a fifth-generation rancher. His family has been farming and ranching since his Great-Great-Grandfather, James Roach Kane, claimed his Union Army allotment near Greensburg, Kansas in 1885. Five generations later, his family still owns and operates the original homestead.



Jess and his brother Richard are partners in Clover Leaf Cattle Co., LLC. Their primary operation is growing stocker cattle on native grass in Washington and Rogers counties in Oklahoma and in Kiowa County, Kansas. Jess and his wife, Ashley, also partner on a cow herd in Southwest Oklahoma. 

He is a graduate of OU Law and an attorney and partner in a law firm with offices in Bartlesville and Pawhuska, Oklahoma. Jess practices includes real estate, oil and gas, agriculture law and general civil litigation. He is also a graduate of the Ranch Management program at Texas Christian University. Being active in the community and in the cattle community is a passion for Jess. He was a member of the Cattlemen’s Leadership Academy and served as the Oklahoma Cattlemen’s Association (OCA) Northeast District Director and Northeast Vice-President.  Within his community, he has served in multiple roles including Richard Kane YMCA (President), Bartlesville Rotary Club (President), Bartlesville Area Chamber of Commerce (Director), Cherokee Area Council, Boy Scouts of America (Director) and Hopestone Cancer Support Center (Director). Jess and his wife Ashley are raising the six generation of future Kane ranchers, daughter Samantha and son Robert.



His favorite cut of beef is the T-bone because it “give you the best of both worlds and leaves you with something to share with your dog.”


Clay Burtrum

Beef Promotion Operating Committee, Ex-officio
STILLWATER

Clay is co-owner and vice president of operations for Farm Data Services in Stillwater, an agriculture accounting firm that specializes in managerial accounting for farmers, ranchers, feedlots and rural businesses.

He is a 1995 graduate of Oklahoma State University with an animal science degree. Clay served as chairman of the Oklahoma Beef Council from 2013 to 2015. He has served as a member of the beef promotion operating committee and was region IV vice president of the Federation of State Beef Councils. He has been a board member of the Payne County FSA since 2011. He serves on the advisory council of the Oklahoma Agricultural Leadership Program.

Clay and his father operate Burtrum Cattle LLC, a commercial cow-calf and stocker operation running Red Angus and Angus cows at two ranches located in north central Oklahoma. He credits the checkoff’s Beef Quality Assurance program as a crucial tool in his operation. The BQA program helps train producers to deliver safe, wholesome beef to consumers. 

“Being close to a university, we employ students to help on the ranch, and they’re all BQA trained in the proper ways of handling and working cattle in a safe, friendly environment,” he said.

Jean Lam

Cattlemen’s Beef Board, Ex-officio
PAULS VALLEY

Jean represents the fourth generation of her family to farm and raise livestock in Garvin County. The family operates 1,000 acres of dry land alfalfa, corn, soybean and wheat while raising 150 commercial Angus cattle.

Jean grew up showing cattle before she moved to California and earned an American studies degree from Stanford University in 2012. After working in Washington, D.C. for a year, she learned that you can’t take the Oklahoma farm girl out of the country, and moved back home to farm.

Jean has served on the National Cattlemen’s Beef Promotion and Research Board since 2016, and is a member of the Consumer Trust committee. She serves as vice president of the Oklahoma chapter of the American Agri-Women. She is a member of the policy committee for the American Farmers & Ranchers Mutual Insurance Company. She is a member of the state and national Soybean associations as well as the Oklahoma Cattlemen’s Association. She is a 2015 graduate of the OCA Cattlemen’s Leadership Academy.

“Agriculture is an honorable way of life,” she said. “Unfortunately, in this day and age of social media, opponents of agriculture have access to numerous outlets allowing them to instantaneously spread their message of contempt. Unlike ever before we have to convince our nation that we are doing right by the animals and land.”

Jimmy Taylor

Cattlemen’s Beef Board, Ex-officio

Jimmy and his wife, Tracy, ranch south of Cheyenne on Taylor Ranch, which Jimmy’s great-grandfather started putting together in 1914.  Their herd includes 600 Angus females running on 12,000 owned and leased acres in the heart of the rolling red shale hills in western Oklahoma.

New technology plays a large role in obtaining the goal of the operation which is to create the best steak possible so the consumer will have a good eating experience. “We develop every animal as if it were going to be served at our own table,” Jimmy said. He represents Oklahoma Farm Bureau on the Oklahoma Beef Council. Jimmy was appointed to the Cattlemen’s Beef Board in 2017. In 2011, Jimmy and Tracy were recognized with the Certified Angus Beef Award of Excellence, signifying their ranch as the National Commercial Producer of the Year for CAB. They were also named as the 2013 Oklahoma Angus Association Commercial Breeder of the year.

Jimmy is active in several organizations, serving as a current director and past president of the Oklahoma Association of Electric Cooperatives, president of the Northfork Electric Cooperative, on the boards of Roger Mills County Farm Bureau, Roger Mills County Excise Board and Beckham County Rural Water District #3. He is a member of the Oklahoma Cattlemen’s Association and the National Cattlemen’s Beef Association, Oklahoma Angus Association and the American Angus Association. He graduated from Southwestern Oklahoma State University.

Blayne Arthur

Cattlemen’s Beef Board, Ex-officio
STILLWATER

The Oklahoma State University agriculture economics graduate is the executive director of the Oklahoma 4-H Foundation. Blayne previously served as the deputy commissioner for the Oklahoma Department of Agriculture, Food and Forestry under Secretary of Agriculture Jim Reese.

The Grady County native grew up near Chickasha, where her family raised horses and Shorthorn cattle as well as wheat, alfalfa and soybeans. Blayne showed horses and cattle in Oklahoma and across the country. She and her husband, Jerrod, own and operate Lucky Strike Show Cattle, selling cattle across the nation. The couple have two children: Kelton and Kennedy.

She was the 2016 recipient of the Oklahoma Cattlemen’s Association Distinguished Service Award. She remains active in organizations such as the Oklahoma Farm Bureau, American Quarter Horse Association and Ponies of the Americas. She was a member of the Oklahoma Agricultural Leadership Program Class XV, a Journal Record 2011 Achievers Under 40 honoree and the 2014 Oklahoma Agricultural Woman of the Year. In 2017, she was named an Oklahoma Significant Woman in Agriculture by the Oklahoma Department of Agriculture, Food and Forestry.

Chuck Coffey

Cattlemen’s Beef Board Member, Ex-officio
SPRINGER


Chuck Coffey is a fifth-generation rancher who grew up on a ranch in the hill country of Harper, Texas. He proudly earned his bachelor’s and master’s degrees in range science from Texas A&M University, where he met his wife, Ruth. They have three children, all of whom attend Oklahoma State University.

Chuck taught agriculture at Murray State College in Tishomingo, eventually chairing the department there, until he joined the Noble Research Institute as a pasture and range consultant in 1993, serving there until his retirement. Chuck currently serves as the secretary-treasurer of the Cattlemen’s Beef Board.

Chuck is extremely passionate about ranching and feels blessed to be able to work on the ranch every day, especially after a serious horseback-riding accident that threatened to leave him paralyzed before several surgeries and months and months of rehabilitation. With a wealth of activities on and off the ranch at any given time, Chuck said he has learned that “staying busy keeps you young.”


Staff

HEATHER BUCKMASTER
eXECUTIVE DIRECTOR

STACY AMATO
CONSUMER EVENTS

bob LEVALLY
COMPLIANCE