About Us
The Oklahoma Beef Council (OBC) is a non-profit 501(c)(5) organization working for the farming and ranching families of Oklahoma. It was created in 1975 by representatives of the beef industry in Oklahoma.
What do we do?
We seek to accomplish this mission through a variety of programs funded by the Beef Checkoff in the areas of promotion, consumer information, research and education. In addition, the OBC strongly invests in national and international programs focused on driving beef demand in the US and around the world.
As a Qualified State Beef Council under the Beef Promotion and Research Order (7CFR,Part 1260), the OBC is responsible for collecting the nationally legislated $1 per head checkoff on all cattle, regardless of age or size, marketed in Oklahoma and for distributing those funds in accordance with provisions of the Order. Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill. The Beef Checkoff Program is overseen by the Cattlemen’s Beef Board.
Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining money is allocated for state beef promotion efforts by the OBC Board of Directors. The Board is comprised of representatives who are appointed by agricultural organizations within the state or by the Chairman of the Oklahoma House and Senate Agriculture Committees.
Mission:
Strengthen beef demand in the domestic and global marketplace.
Vision:
Be a positive difference for Oklahoma's farming and ranching families and the greater beef community.
Core Strategic Priorities:
Grow consumer trust in beef and beef production Promote and strengthen beef’s value proposition Drive growth in beef exports.
Contact Information
Mailing Address:
Oklahoma Beef Council
3140 W Britton Rd
Ste B
Oklahoma City, OK 73120
Phone:
405-840-3777 (office)
Office Hours:
Mon - Fri, 8:00 AM - 5:00 PM CT
Meet Oklahoma Beef Council's Leadership
The Oklahoma Beef Council board staff proudly serves Oklahoma cattle farmers and ranchers through education, promotion and community engagement to demonstrate the value of the beef industry in Oklahoma. We also engage in activities that demonstrate that not only is beef delicious, but it's also a powerful ally in building healthy bodies, thriving communities and a strong economy for Oklahoma.
The Board is comprised of representatives who are appointed by agricultural organizations within the state or by the Chairman of the Oklahoma House and Senate Agriculture Committees.
2025 Annual Report
A summary of state and national beef education, promotion and research programs funded by the $1 per head national beef checkoff program.