UPdates from Oklahoma

Celebrating Beef Through the Seasons: Influencer Recipes That Deliver Producer Value

From football Saturdays to festive holiday gatherings, beef continues to anchor America’s most meaningful moments around the table. Throughout the changing seasons, Beef. It’s What’s for Dinner. through the Beef Checkoff has partnered with talented content creators and culinary leaders to showcase beef’s versatility, flavor, and value—meeting consumers where they are and inspiring confidence in cooking beef for every occasion. 

Kicking Off Tailgating & Comfort Season As tailgating season fired up, creator @Grubwithjus set the tone with crowd-pleasing Beef Burnt End Sliders—bold, indulgent, and perfect for game day. When cooler weather arrived, @GrilledCheeseSocial warmed up kitchens with Crockpot Honey Garlic Beef Bites served alongside creamy rotini, reinforcing beef’s role in easy, family-friendly comfort meals. 

Festive Hosting & Cultural Traditions Holiday hosting got a flavorful boost from @KayleeStevie, who shared Cranberry Chili Sauce Glazed Meatball Appetizers—an ideal make-ahead option for entertaining. In another post, @HappyBelliesbyJenny highlighted the cultural depth of beef by sharing her family’s cherished Albóndigas (Mexican Meatball Soup), connecting beef with heritage, tradition, and togetherness. 

Holiday Entertaining with The Feedfeed In partnership with @TheFeedfeed, Beef. It’s What’s for Dinner. collaborated with a lineup of creators to elevate holiday menus including @gnextdoor who presented an elegant Holiday Steak Frites, while @taylorjackzen impressed with Beef Tenderloin Medallions—showcasing premium cuts for special occasions. Rounding out the mains, @theBatesKitchen inspired confident hosting with a classic Prime Strip Roast. 

Chef-Driven Inspiration & Pairings To cap off the season, respected chefs and experts added depth and authority to the content lineup. Chef Joe Sasto reimagined his mother’s Beefy Sasto Lasagna, proving that beef adapts seamlessly to modern twists on family favorites. Chef Brooke Williamson shared her Spiced Shredded Beef Short Rib Puff Pockets—an elevated appetizer designed to impress and sommelier Amanda McCrossin rounded out the experience with Beef Snacks & Wine Sips, equipping holiday hosts with pairing knowledge that adds confidence and enjoyment.  

These collaborations do more than generate clicks—they build demand by demonstrating beef’s relevance across seasons, cultures, and occasions. By highlighting approachable recipes, premium center-of-the-plate options, and expert guidance, Beef. It’s What’s for Dinner. continues to tell a compelling beef story—one that reinforces quality, versatility, and value for today’s consumers, while delivering meaningful return on investment for America’s beef producers.

Reaching the Next Generation Through High School Sports 

Just around the corner, the Oklahoma Beef Council will once again sponsor the Oklahoma High School State Basketball Championships—a partnership that continues to deliver meaningful value for Oklahoma’s beef producers. This sponsorship places beef directly in front of thousands of high school athletes, coaches, parents, and fans from every corner of the state. These audiences are actively thinking about performance-making it an ideal setting to share beef’s powerful story as a high-quality protein packed with essential nutrients like iron, zinc, and B vitamins. 

For young athletes, beef supports muscle development, strength, and recovery. For parents and coaches, it reinforces confidence in serving beef as part of a balanced, performance-focused diet and for families in the stands, it keeps beef top-of-mind during everyday meal decisions at the grocery store and around the dinner table. Until next time, live well, laugh often and EAT BEEF!