As a state with more cattle than people, the Oklahoma Beef Council is proud to promote the beef industry on behalf of beef and dairy producers who work hard every day to provide care to their animals and produce high quality beef.
Learn more about the Beef Checkoff, how OBC is investing your checkoff dollars and programs and resources available to producers.
COVID-19 has presented a wide range of challenges that need to be addressed through the Beef Checkoff. The Oklahoma Beef Council is emphasizing strategies and tactics intended to encourage beef consumption at home and educate consumers about raising beef through digital marketing and social media. Learn more.
National contractors to the Beef Checkoff have made significant changes in programming to adapt to the current situation and continue to move forward in their mission to support beef demand. Learn more.
The Beef Checkoff Program is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef. This can be done through promotion, research and new product development, and a variety of other marketing tools.
The Cattlemen's Beef Promotion And Research Board, usually referred to as the Cattlemen's Beef Board or CBB, consists of 100 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products.
The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.
Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions.
Consumers today have more questions than ever about beef production, particularly Millennial consumers. Growing consumer trust in beef and beef production through honest and transparent communication will inspire greater confidence in purchasing decisions.