As a state with more cattle than people, the Oklahoma Beef Council is proud to promote the beef industry on behalf of beef and dairy producers who work hard every day to provide care to their animals and produce high quality beef.  Learn more about the Beef Checkoff and beef producer dollars are invested in beef demand building programs. 

Understanding the Beef Checkoff

Beef Checkoff Logo for Producer and Science Only

The Beef Checkoff  increases profit opportunities for producers by keeping beef top of mind with consumers, restaurants, butchers and other food retailers. It also reaches out to educators, dietitians and medical personnel and influencers. This handy brochure answers your questions.

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Checkoff News and Information


Every dollar you put into the Beef Checkoff creates a new opportunity to drive demand for beef – through consumer promotions and educational efforts, to sharing the latest research with physicians, dietitians and the nutritional community 

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How to Pay the Beef Checkoff

Do you know when that dollar is due or how to pay it?   The process is simple.  It's a dollar or a document.

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Myths and FActs

Is the Beef Checkoff used to impact market policy?  How are contractors to the Beef Checkoff compensated for their efforts? Why don’t we use Beef Checkoff dollars to build a plant?  Do we use Beef Checkoff dollars to promote imported beef?  These questions and more are answered with this fact sheet.

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The Truth is in Plain Sight

We’re always working to find ways to clearly communicate with producers about the Beef Checkoff’s mission and programs – including where your dollars are spent – with information that is both transparent and simple to find. 

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FRequently Asked Questions

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The Cattlemen's Beef Promotion And Research Board, usually referred to as the Cattlemen's Beef Board or CBB, consists of 100 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products.

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The checkoff-funded MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry. 

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Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions.

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