Beef Checkoff dollars are being invested in programs within promotion, consumer education, and research that keeps beef top of mind for consumers in Oklahoma, across the U.S. and the world.
As stated in the Beef Promotion and Research Order, the $1-per-head beef checkoff is due by the 15th of the month following the month of the sale of all cattle sold, including farm- or ranch-hosted production sales offering bulls, registered and/or commercial females or club calves; direct sales of calves and/or feeder cattle without the use of an auction market or reporting order buyer; livestock markets and any cattle harvested and used for direct-to-consumer retail beef programs.
Funds collected are invested for producers in programs designed to increase demand for beef and beef products through industry sponsored activities of beef promotion, research, and consumer and industry information. To learn more, visit beefboard.org.
The Oklahoma Beef Council offers reporting and paying the beef checkoff online or by check.
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.