Every dollar you put into the Beef Checkoff creates a new opportunity to drive demand for beef – through consumer promotions and educational efforts, to sharing the latest research with physicians, dietitians and the nutritional community as a whole, to strengthening consumer trust by showcasing advancements in cattle handling practices.
By law, the Operating Committee and the Beef Board must contract with established national, nonprofit, industry-governed organizations to implement programs of promotion, research, consumer information, industry information, foreign marketing and producer communications. Contractors are reimbursed only for the work they actually do for the Beef Board and are not allowed to make a profit from a checkoff contract.
The Oklahoma Beef Council's vision is to be a positive difference for Oklahoma's farming and ranching families and the greater beef community. Its mission is to enhance beef demand by strengthening consumer trust and exceeding consumer expectations.
On July 27-30, cattlemen and women from across the U.S. gathered for the annual Cattle Industry Summer Business Meeting. Here, the cattle industry discussed current issues as a group, heard the new 2021-2025 Beef Industry Long Range Plan and reviewed how the Beef Checkoff has adjusted messaging and programs over the past several months. While at the meeting, Beef Checkoff committee members from the Cattlemen’s Beef Board and Federation of State Beef Councils in each of the five different program committees – Safety, Nutrition and Health, Innovation, Consumer Trust and Export Growth – heard presentations from Checkoff contractors. These presentations explained how programs, research and education have creatively changed to drive beef demand over the past six months.